This is the 25th anniversary of the
Air Jordan brand, and although commonly called the
Jordan 2010s, is also referred to as
Air Jordan XX5/XXV. This shoe was announced on November 12, 2009 for a release date of February 13, 2010, retailing for $170. Dwyane Wade is endorsing
the AJ 2010.
The base of the each midsole has stylized text that when combined reads: "
I've failed over and over and over again in my life. And that is why I succeed." This quote was originally attributed to Michael Jordan, and is a reference to an earlier advertising campaign.
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